70 percent of businesses increase or maintain digital transformation spend amid pandemic, ifs study says
ifs研究发现，疫情中70%的企业增长或维持了数字化转型支出
decision-makers concerned with economic disruption 20 percent more likely to plan increased spending
受经济紊乱影响的决策者有20%的概率更有可能增加支出。
london, june 30, 2020 – today’s macro-economic disruption has failed to dampen digital transformation plans, with 52 percent* of companies stating they will increase their spending on digital transformation, according to a global research study from ifs.
2020年6月30日——根据ifs在伦敦发布的一项全球研究，当今的宏观经济动荡并未抑制数字化转型计划，52%的企业仍表示将会增加数字化转型方面的支出。
while many people might assume that respondents concerned with the economy would pull back on technology spending, the reality is that investment is increasing. the survey data indicates that, during these dynamic times, plans to increase spending on digital transformation tracks closely with concerns about economic conditions disrupting the business. in fact, the survey indicates that people concerned with economic disruption were 20 percent more likely to plan increased spending on digital transformation.
尽管人们以为受经济影响的受访者会倾向于削减技术支出，但现实是投资正在增加。调查数据表明，在这个多变的时期，那些增加数字化转型支出的计划与对经济状况会扰乱业务的担心紧密相关。实际上，担心受经济形势影响的人们有20%的概率更有可能计划增加支出。
appetite for digital transformation initiatives is, however, not consistent across all geographies or industry verticals. looking closer at the latter, the survey places construction in the lead, with 75 percent of respondents in this sector saying they have plans to invest this year. runners up in this regard are information technology (58 percent) and manufacturing (55 percent) companies. on the other end of the spectrum, the study finds more cautious in industries in energy and utilities at 37 percent, trailed by retail at 35 percent.
然而，并非所有地区和行业都对数字化转型的兴趣都相同。在行业排序前列，75%的建筑业受访者都表示今年会有投资计划。在这方面排名第二的是信息技术企业（58%）和制造业（55%）。另一方面，研究发现，在能源和公用事业行业持谨慎态度，有本年度投资计划的只占37%，随后是零售业的35%。
“examining the specific industries, it is clear that the construction industry, which has historically been a laggard when it comes to enabling technology, is investing heavily to catch up with more digitally mature sectors such as manufacturing,” ifs industries senior vice president, antony bourne, said. “this disparity in investment levels aligns very well with what we see across our own customer base.”
ifs全球行业事业部高级副总裁antony bourne说：“纵观各行业，过去在技术领域滞后的建筑业显然更希望加大投资，以追赶技术较为成熟的行业，例如制造业。投资水平的这种差异非常符合我们在整个客户群体中看到的情况。”
despite a widespread willingness to invest, the study reveals digital transformation execution as a fraught area for many decision-makers. the ability to deliver a measurable return on technology investment quickly, and to the satisfaction of internal stakeholders, is the number one concern for nearly two thirds of decision-makers (64 percent).
尽管投资意愿广泛，但该研究也表示数字化转型的执行对许多决策者而言仍是一个充满压力的领域。将近2/3的决策者（64%）最关心的问题是如何快速得到可计量的技术投资回报，并且令内部利益相关者满意。
antony bourne added, “the study confirms that many companies are wisely using the global downturn to divert resources to technological renewal and innovation. as the majority of businesses are adapting to the anticipated economic recovery, and not permanently scrapping digital transformation initiatives, there is reason to believe that companies with a progressive mindset toward technology investment will be well equipped to rebound. while enterprise software will doubtlessly play a role in accelerating recovery, it is important to remember its vital role in helping companies here and now. providing the necessary process transparency and analytics to ensure effective and informed decision-making is critical in these trying times. nothing less than a considered and resolute attitude toward adopting digital transformation will help companies thrive, now and in the future.”
antony bourne也提到：“该研究证实了许多公司明智地利用全球经济下滑期间，将资源转移到技术更新和创新上。由于大多数企业正在适应预期的经济复苏，不会永久地放弃数字化转型的计划，因此有理由相信，对技术投资抱有开明观念的企业将具备反弹所需的条件。尽管企业软件无疑能在加速恢复中发挥作用，但它最大的作用是能在此时此地对公司起到重要的帮助。在艰难时期，一件非常重要的事是提供必需的流程透明和分析能力，确保决策明智且有效。考虑采用数字化转型的坚定态度将帮助公司在现在和将来蓬勃发展。”
download a complimentary copy of digital transformation investment in 2020 and beyond: factors that will impact the success or failure of technology investments in the post-pandemic era.
您可以在阅读原文中免费下载报告《2020及以后的数字化转型投资：后疫情时代影响技术投资成败的因素》
* the study also found that only 18 percent of companies are planning to spend less on digital transformation.
about the survey
the study is based on responses from 3,032 executives in the uk, the us, australia, france, germany, and the nordics. respondents represent a broad industry scope, including manufacturing, construction, healthcare, it/telco, energy & utilities, and travel & transport. data was collected between april 8–may 5, 2020, by censuswide.
关于该研究
该研究基于来自英国、美国、澳大利亚、法国、德国和北欧地区的3032位高管的回答。受访者来自广泛的行业范围，包括制造、建筑、医疗保健、it/电信、能源和公用事业、旅游与运输。数据收集时间为2020年4月8日至5月5日。
阅读原文
链接：https://www.ifs.com/corp/sitecore/media-library/assets/2020/06/29/global-pr-survey-digital-transformation-investment-in-2020-and-beyond/